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"The Placebo Effect"

Psychosomatic causes can play a large part in erectile dysfunction, such as a lack of confidence, which can be a very powerful influence on one’s performance. The psychological form of ED happens in one of every three men (roughly 10 million). The theory is, if one convinces himself he cannot perform up to a certain level, then he can also convince himself that taking a pill will cure him of his ailment as well. This is key in a market that relies heavily on the power of suggestion, or the placebo effect, which is why advertising is so vital to this particular industry.

The biggest knock on herbal products by most consumers is that there is little or no potentiation to the claims of the product, especially when comparing to the likes of Viagra or Cialis. Well, if this is the case then why are there so many natural male enhancement products out in the market making millions of dollars in sales? And how is it they are able to maintain sales if there product has little to no physiological effect on the body?; It’s largely due to the placebo effect. If they tell you it works then perhaps that’s all you need to realize the benefits. Consider the numbers…one-third of 30 million men in this country have some form of psychological ED. That’s 10 million men who may just need a little “push” to get them over that mental barrier. Most of these companies understand this and rely on it heavily. It is these men, which those companies market towards, that keep coming back for more. ABC News did a special report on the advertising boom of the industry and it’s influences on the male in need: The Advertising Behind Male Enhancement Pills

It’s not to say these companies are evil and just out to get your money. Although for every legitimate company there’s ten not-so-scrupulous ones. The simple fact is many of these companies do provide a benefit, even if it’s a bit misleading to those who just need a confidence booster. BUT, where they fail is providing a product that actually affects the body as they claim. Some of these companies do provide ingredients that actually have been proven to work, the problem is they usually do not provide enough of those ingredients.

Many of these companies do not disclose their formulas. Why? For the most part they claim they don’t want competitors stealing their formula...logical. Another reason…they don’t want YOU to know the amount, perhaps because there isn’t enough of that ingredient to have any sufficient level of efficacy. By being ambiguous their claims are not challenged. Take a look at a leading brand, for example.

Their one-pill dosage contains 540 mg of 12 different ingredients. Twelve ingredients sounds impressive, until you consider the necessary amounts needed of each to work. Since they don’t disclose the amounts of each ingredient, we will use the suggested daily milligrams required to realize any benefits.

Therefore, in order for the pill to actually work you would need 10 pills a day.

This is one of the industries leading brands. Take a look at any product on the shelf and you will find the majority of them resemble this type of formula.

So why don’t these brands just make a product with the proper levels? Here are a few possibilities:

• Why fix something that isn’t broken? Most companies are well established with their current products (even if they are minimally effective), so why change when it’s selling well already?
• It’s cheaper. The cost to put together a proper level of the right ingredients is very costly. It could very well triple or quadruple their manufacturing costs and thus decrease their profit margins.
• The industry is still very young. Western medicine is giving more credence to the value of medicinal herbs, such as Traditional Chinese Medicine, but research is still in its early stages. So many of these companies will tell you, based off of their research, that these amounts do provide a sufficient level of efficacy.

This issue is not mutually exclusive. Other industries deal with similar issues. Take for example the oil industry; we have the means and technology for more efficient sources of power, yet we consume more gasoline than ever. It’s fairly simple; oil companies simply do not want to bring on competitors in a market they already control. So why try and improve on an archaic form of energy when it’s still in high demand? Another example; a man by the name of James Dyson invented a vacuum that never loses suction and doesn’t require bags.  He proposed the idea to Hoover who snubbed the idea and stated that bags would always be a necessary part of the vacuum. Plus, why would they stop pushing something that makes them millions as a disposable item? So he ventured off and dared to make his own path developing the product further. Eventually, he succeeded and turned the industry on its head. Now Hoover is trying it’s best to emulate Dyson. So why didn’t Hoover make the adjustment to better their product? Because no one could challenge their stranglehold on the market…until someone decided there was a better, more effective way to get the job done and the consumer took notice. This brings us full circle to what we at Nutra MD are focused on providing you…a product superior to anything else on the market today. We believe we have accomplished that mission in Valobrex…the new generation of natural male enhancement.

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